The Sales Cycle: The Backbone of a Successful Sales Effort

Successful sales efforts are rarely improvised. Very few companies’ sales strategies revolve around throwing random tactics at the wall and seeing what sticks. Generally speaking, businesses that see consistent success in sales offer their salespeople some degree of guidance.

Salespeople often need a defined progression to serve as a reference point — a regimented framework that lets them know what to do next. That infrastructure is often referred to as a sales cycle.

Here we’ll learn what a sales cycle is, get a feel for the stages that typically comprise one, and how to effectively put one in motion. Read more

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